Tuesday, December 31, 2019

Why I Want to be a Counselor Essay - 779 Words

With basketball completely out of the equation, my quintessential career path would be to become some sort of counselor. Before jumping to conclusions assuming a counselor is someone who just sits back with a pen and notepad all day giving the occasional â€Å"how does that make you feel†, a lot of things need to be taken into consideration about how much time, and effort and strenuous work is required to pursue this career path. A counselor (depending on what field) is typically someone who uses therapeutic techniques to help patients strengthen existing qualities and skills used in everyday life. Ideally I would like to become a school counselor to begin coping with the minds of the youth, then hopefully move on from there. In order to do so†¦show more content†¦Up to two to three years of work experience, internships and professional counselor outlook is a must. Internships are said to be the most important part on the path to becoming any sort of counselor. During these internships students are required to participate in assigned community group sessions, private-tutor individual sessions, present and organize group lessons, participate in student achievement activities and excel in mock/exit level interviews. By doing all this you will hopefully gain confidence in real a real life setting with a mentor constantly guiding you to the point that you no longer need them. Moreover it gives you a real life perspective of whether this career is for you or not while opening your eyes to your own abilities. And lastly after partaking in about two to three years under supervision, this gets you ready for the licensing exam (The National Counselor Examination or the â€Å"NCE†) which is a 200 question application based test that includes the entire curriculum and is timed for 4 hours exactly. The curriculum will test as following counseling issues, processes, assessments and diagnostics, professional development and consultation, professional p ractice, human growth and development, relationship work, group work, social and cultural diversity, research and evaluation, and ethics. A career as a counselor can be one that wreaks many benefits; the average salary for a guidance counselor in the U.S. is roughly fifty thousand dollars with aShow MoreRelatedBeing A Family And Family Counselors Help People Work Through Problems And Rebuild Relationships933 Words   |  4 PagesSydni Lashley Ms.Milliner EES21QH-03 9/28/16-d2 I desire to be a family/marriage counselor a, â€Å"Marriage and family counselors help people work through problems and rebuild relationships†(http://www.counselor-license.com/careers/marriage-and-family.html#context/api/listings/prefilter) . All my life I loved to help people and help them get through the tribulations they were going through. I’m naturally comforting and a leader, so this career is the right pick for me. I’ve had influence in myRead MoreWhat Makes A Superhero?1420 Words   |  6 PagesHaven t you always thought about being some kind of superhero? I’d be lying if I said I didn t because truth be told I have countless times. But let us think about it for a moment, what makes a superhero so superheroy? Is it their special powers? Secret identities? Villains they face? The image they show? Maybe it is all of these things or something else entirely. For me, being a hero is a title given to those who show their worth and are responsible for their actions. You don t need any powersRead MoreTo The Many Students That Annually Graduated From An American1263 Words   |  6 PagesTo the many students that annually graduated from an American high school, one can say that it is there the best day of their life. Why? Well, because in the United States obtaining a high school diploma is one step further to reaching the American Dream. The education system in America starting from elementary school to high school, inculcated in the minds of our future generation the importance of college that without college an individual cannot be successful. However, society changes and thisRead MorePhilosophy Of School Counseling1329 Words   |  6 PagesAs a school counselor in practice, my philosophy of the role of the school counselor is that school counselors play a tremendous role in the life of their student and is very important for us, school counselors to be aware of our role in the students’ life. We play a big role in t heir development of different areas such as personal development, career/academic development, and social development. Therefore, what guide me to this career is that I want to be able to advocate for my students, and toRead MoreAttitudes And Beliefs Revisited. The American Counseling1107 Words   |  5 Pagesof Ethics (2014) requires counselors to respect and promote client autonomy, and withhold imposing their personal values onto client. This is particularly difficult when counselors hold deep beliefs that are fundamentally opposed to client’s goals. The ACA code of ethics (2014) states that the primary goal of counseling is â€Å"†¦to respect the dignity and promote the welfare of clients† (1.A.1). Self-awareness and evaluation is critical to best care practice, as counselors may not be consciously awareRead MoreHelping The Youth Of America1211 Words   |  5 Pagesthey did. Who does not want this feeling? School Counselors work with young people everyday of their life and making sure they go on the right path and graduate and have a good life after school. School counselors help others out because it makes them feel good, becoming a school counselor has some requirements you must meet, an interesting job description, a history behind how the job developed, and if they have the motivation for it they should become a school counselor! People that likeRead MorePsychoanalytic Theory And Freud s Theory Of Becoming A School Counselor873 Words   |  4 PagesKeisha! I missed you so much! I have not seen you since this past October! I know, it has been a crazy busy past few months with balancing work and school! Trust me, I completely understand; I am in the same boat with you! I think a white chocolate mocha and doughnuts are in order. How is grad school going Fill me in since I haven’t been able to catch up with you in so long! Well, it has been amazing and stressful so far. However, the idea of becoming a School Counselor is in real reach for meRead MoreCounseling Stages1093 Words   |  5 Pageshelp. I will discuss the five stages of counseling and how to build a proper relationship to help a person turn their life around. As a future counselor, these steps will be so vital and important to my success as a counselor. The best way to help a person is by establishing a solid relationship with them. People want to feel comfortable in anyone’s presence; they want to be confident that they can trust their therapist or counselor and be prepared to work hard for the counselor. I knowRead MoreMy Experience At Tuskegee University1658 Words   |  7 PagesMy experience began as early as college, when I used to volunteer with school going children in orphanages, and would advise them on the social problems they faced in school. That is when I decided that being a school counselor was the â€Å"perfect† job for me. Having started at an early age, I find that my expertise does in fact lie in helping students deal with social pressure, and helping them cope with the stress and frustration it brings. I have also been successfully able to help students improveRead MoreMy Personal Goals to License Track Counseling Program895 Words   |  4 Pagessubsections the reason why I am seeking a specialization in a license track counseling program. I t will address how I will do my best to obtain experience through volunteer work. I will discuss in detail part of my life experience as well as my interpersonal skills that made an impact on my decision to become a Mental Health Counselor. In addition, I will also explain in details the license requirement that I will need to practice in the state of Florida. This is the state where I want to practice. 1

Monday, December 23, 2019

Morality Essay examples - 1606 Words

Morality is defined as a system or code that we humans use to differentiate between right and wrong. This system could be derived from a number of factors: religion, culture, and upbringing. It is difficult enough to determine what an individuals morals are, but going further to determine how we came to possess those morals is even more ambitious. Still, regardless of its difficulty, this subject consumes many philosophers and psychologists. One such moral psychologists, Jonathan Haidt, is theorizing the possibility of evolution causing ones morality. Haidt is a moral psychologist at the Universtiy of Virgina further believes that complex social structures such as religion and politics as well as our need for social structures affect†¦show more content†¦One is the ancient system, a system that developed before humans could speak. This system drives our emotions. It is with this system that humans received their instinctual reactions to specific situations; it is thes e sorts of gut reactions that enabled human survival in ancient times. The other is a modern system, a system that initiated when language was invented. This system, he explains, is more associated with our ability to reason and judge. This system allows us to question our instinctual reactions and determine some explanation as to why we feel a particular way. However, he feels that these two complex systems are subconsciously active within the individual; he does not believe that people are aware of these concepts affecting their morality. These two systems are the key or answer to why moral dumbfounding occurs. It occurs when the two systems conflictÂâ€"when reasoning cannot explain your initial reaction. Furthermore, Haidt believes that emotions are linked more to ones subconscious, while reasoning is linked to ones consciousness. He believes most philosophy focuses too much on the conscious while underestimating the power of the subconscious. In regards to his experime nt testing ones disgust for eating ones pet, he believes this disgust originated in ancient times when people first began to eat meat. When beginning this tradition, people had toShow MoreRelatedMorality Vs. Morality : Morality And Morality1729 Words   |  7 PagesAlthough law and morality are two separate issues it is evident that morality plays a crucial role in the law. Dr. Jà ¼rgen Habermas stated â€Å"law is internally related†¦ to morality† . The idea of law is not that it must be moral but that it provides a system to allow people to live together peacefully in a society. However, as much as it is debated, it is apparent that in order for human civilisation to work laws must generally be moral. Natural law is a theory that emphasises the role of morality in the lawRead MoreMorality : Morality And Morality2690 Words   |  11 PagesCONTENTS Introduction LAW MORALITY Morality and ethics Morality and aesthetics LAW AND MORALITY Introduction What is law? Law When it comes to defining law, you will come across varied views ranging from an authoritative, rigid one line definition to an absolutely subjective one. Black’s law dictionary puts it â€Å"Law, in its generic sense, is a body of rules of action or conduct prescribed by controlling authority, and having binding legal force. â€Å" It is something which Is used as a tool to facilitateRead MoreMorality Vs. Morality : Morality And Morality912 Words   |  4 PagesWhen Iris Murdoch speaks of morality, she acknowledges it as a gateway to religion. She assumes that we connect our moral behavior to our own wisdom and experiences or to the control of religion. Friedrich Nietzsche, a highly pessimistic immoralist on the other hand, believes that our lives should not be controlled by such religious moral codes set forth by the Church. We, as people, should have the will to power when it comes to morality. Although Iris Murdoch’s Morality and Religion and FriedrichRead MoreMo rality And The Origins Of Morality852 Words   |  4 PagesNietzsche understands â€Å"morality† as the set of values typical of the European society of his days. In this sense, it is safe to say that Nietzsche opposes morality and that genealogy serves the ultimate goal of undermining it. However, it is legitimate to envision for genealogy a scope for application which goes beyond the particular morality of 19th century Germans. Accordingly, my claim is that in Nietzsche European morality represents just one possible form of morality. Nietzsche himself seemsRead MoreMorality : The Basis Of Morality1586 Words   |  7 Pages2 TOPIC ONE: THE BASIS OF MORALITY The basis of morality has been major area of discussion for philosophers for many years. In The Leviathan, Hobbes argues that desire and aversion determine what is good, evil, right or wrong, believing in a subjective self-interest based view on morality. In The Grounding of Metaphysics of Morals, Kant takes a rational approach, arguing that it is reason that plays a role in determining the same, thus having an objective view on morality. In my opinion, Hobbes’ accountRead MoreSources Of Morality And Morality1424 Words   |  6 PagesScott Wothke Dr. Bernstein PHIL 290 02/12/2016 Source of Morality Imagine a world filled with chaos, brutality, death, and fear, a world where no laws govern the people, and the people feel no sense of right or wrong, a hellish world in which morality is a things of nonexistence. A world that to our knowledge never existed, so that begs the questions where did morality come from, and what exactly is it? A simple definition would state, the principles concerning the distinction between right andRead MoreMorality, Religion, And Morality1103 Words   |  5 Pagesright or wrong in society. They have the perception that morality is impossible without a belief in a higher power or that religion and morality cannot be separate. On the other hand, there are also many people who believe that the only real basis for morality should be separate from a belief in a god and from religion itself. So does society really need to believe in a higher power to have morals? The answer is no for a few simple reasons. Morality is not necessarily a part of religion, nor is religionRead MoreMorality And Religion : Morality985 Words   |  4 PagesMorality and Religion: a Response to Does Morality Need Religion (Prompt 1) Some people believe our life is based off of morals, a belief of right/justification or wrong/ unjust. Living this way perceives their ways of the world by doing what they feel is good or bad or what is lead by their conscience regardless of religion. Others believe in religion, a feeling or act of faith, from God or â€Å"gods† ( Merriam-Webster). These acts motivated by faith and God/ â€Å"gods† provide a comprehension betweenRead MoreMorality, Moral, And Morality1463 Words   |  6 PagesIntroduction As part of leadership, morality has been seen as a fundamental part. Among the leadership traits, morality is has been defined as a very significant reality in how the leaders would interact. By extension, various definitions have been brought forward in the attempts to understand morality. However, moral relativism has been defined as a â€Å"theoretical approach under which what is right and what is wrong is effectively studied,† (Sergiovanni, 2013). Therefore, it is very difficultRead MoreEthics, Morality, And Morality2531 Words   |  11 PagesEthics and morality may initially seem to be interchangeable words used to describe a code of conduct that society should follow in order to make informed decisions. However, they are in fact two separate entities that exist as individual codes of conduct, yet share a symbiotic relationship in decision making. Ethics can be described as the rules of behavior and demeanor as established by society, a certain sociological group of people, or a religion. Consequently, due to the nature of ethics, they

Sunday, December 15, 2019

Bank of America Company Profile Free Essays

Bank of America is a global financial services company headquartered in Charlotte, NC. It is one of the world’s largest financial institutions. Bank of America serves over 53 million customers. We will write a custom essay sample on Bank of America Company Profile or any similar topic only for you Order Now They serve these customers through 5,500 retail banking offices. Bank of America is known as a leader in the online banking world. Online alone the company services 30 million active users. The company serves customers in all 50 states and more than 40 countries. The company has numerous different lines of business and employs over 260,000 people. (Bank of America 2012) Historical Perspective The entire banking industry is made of mergers and acquisitions. The history of Bank of America is no different. Bank of America’s earliest predecessor was called the Massachusetts Bank. Boston petitioners wanted the right to start a bank. They were armed with $300,000 in capital and had many supporters. 15 of the original shareholders were woman. Among the founders and first customers were names like; John Hancock, General Henry Knox, and Paul Revere. That branch opened for business on July 5th 1784. This happened before the US Constitution had even been adopted. John Hancock was the governor of Massachusetts. In 1784 he signed the banks charter making it only the second bank to receive a state charter. In 1786 Massachusetts Bank financed one of the earliest sailings of an American ship to china. This opened up the china trade. The bank continued to grow throughout America. Expanding to new states and changing names like Pacific National. It is believed that the Easton National Bank, one of the predecessors to Bank of America, was the first pay interest on deposits. Offering numerous financing to significant projects through history, one of the most notable is in 1815. After the fires that devastated the capital, the bank financed the reconstruction of the capital. Fast forward over a century to 1998. NationsBank merges with Bank of America. This move created the first coast-to-coast retail banking franchise. (Our Heritage, 2010) Bank of America continues to grow acquiring financial service companies like US Trust and Merrill Lynch. With a storied history in the financial services sector, and building of our country, Bank of America is the most fitting name. Lines of Business Bank of America focuses on 3 customers. They focus on the people, companies, and institutional investors. They are the leading provider of checking, savings, credit and debit cards, and home equity lending. Bank of America is the nation’s largest loan servicer offering numerous different home mortgage options. Bank of America is a strong hold in Global Corporate and Investment banking. The Bank also has a strong focus on financial advising and wealth management. The addition of Merrill Lynch has put Bank of America as the leader in Financial Services. Financial Position Bank of America, or BAC, is often one of the most popularly traded stocks. In April, the share price of BAC declined over 5% to $11. 63. (Oleinic, 2013) As interest rates start to bottom out, the bank must constantly adjust to keep revenue up. Currently the 52 week range of BAC is $6. 90 – $13. 99. Although it has a larger 52 week range, the company is still somewhat stable. It has achieved this by building a strong balance sheet. In 2012 Revenue in millions was reported at $84,235 while Net income was reported at $4,188. Compared to 2011 revenue dropped almost $10,000 however Net income increased from $1,446. As far as the shareholders are concerned, BAC has an EPS of $. 2. Overall the company is positioning itself to remain strong during the current downturn. (Bank of America 2012) Bank of America must constantly adhere to stricter policies from the SEC; while still maintain a positive image in the consumers mind. As the bank continues growth it must remain competitive against its 3 competitors; Citi, Wells Fargo, and Chase. Conclusion Bank of Amer ica plays a major role in the global market place. From its beginning in the late 1700’s, the bank has seen the value in financing international trade. Centuries later the same remains true. Any company as large as Bank of America will be influential in the Global market place. As mentioned above, with 260,000 employees, the company has certainly left a very deep foot print in the global economy. The unique thing with Bank of America in the global economy is the amount of other global businesses that depend on the stability of the company. It is a company that finances several other global companies. For this reason, I think Bank of America will be here for a long time. It has positioned itself to grow during an economic downturn. We will have to wait to see if it has been good growth. How to cite Bank of America Company Profile, Papers

Saturday, December 7, 2019

Of Mice and Men- Prejudice free essay sample

This room is made put to be privileged and also because it means he is nearer to the horses but in fact it is really because the other ranch hands do not want him in the bunk house with them. As a result of this prejudice Crooks has become bitter and very lonely. When Lennie comes to pet the puppies, not even realising that Crooks room is â€Å"out of bounds†, Crooks instantly becomes defensive and uncivil, â€Å"I ain’t wanted in the bunk room and you ain’t wanted in my room† but Lennie in his childish innocence is completely without prejudice, â€Å"why ain’t you wanted†, he asks. Crooks retaliates to this with: â€Å"Cause I’m black, they play cards in there but I can’t play because I’m black. They say I stink. Well I tell you, all of you stink to me†. This quote shows us that Crooks desperately wants to join I, be accepted, but because of his colour he cannot so he feels the only way he can make himself feel better is to cut himself off further. We will write a custom essay sample on Of Mice and Men- Prejudice or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When Crooks realises that Lennie means no harm he invites him to â€Å"come on in and set a while† Lennie talks to him about George and his dream, it makes Crooks remember his childhood which he looks back on as a kind of heaven. The white kids come to play at our place, an’ sometimes I went to play with them and some of them were pretty nice. My ol’ man didn’t like that. I never knew till long later why he didn’t like that. But I know now†. Crooks did not experience racism directly as a child, this makes his current situation worse as he was not used to racism. Crooks is fascinated by the strength of the friendship of Lennie and George. Especially how close they are. Crooks said, â€Å"Well, s’pose, jus’ s’pose he don’t come back. What’ll you do then? Crooks asked these questions as he does not have any friends, and he would not know how losing a friend unexpectedly would feel. He was curious and Envious, about the friendship of Lennie and George, noticing that Lennie is mentally immature, he takes advantage of this situation to â€Å"torture† him mentally, to make him feel better and ease the pain of having others reject him â€Å"Crooks face lighted with pleasure at his torture† he also does this to ease his jealousy towards the friendship Lennie has, but that Crooks will never have. He wants the people to feel the way that he does, completely alone. Crooks goes on to talk about his loneliness â€Å"‘A guy needs somebody to be near him’, he whined: ‘A guy goes nuts if he ain’t got nobody. Don’t make no difference who the guy is, long’s he’s with you’ he cried ‘I tell ya a guy gets too lonely an’ gets sick’† Crooks is looking for sympathy, he is so incredibly lonely that he says being lonely can make you fall ill. Lennie continues to talk about is dream. Crooks, having been on the ranch for quite a while, has witnessed a lot of people with the same dreams, he mocks it â€Å"Nobody ever gets to heaven, and nobody never gets no land† but when Candy comes in and backs up what Lennie has been saying he begins to believe in the dream â€Å"if you†¦ guys want a hand to work for nothing just his keep, why I’d come and lend a hand† Crooks sees the dream as his escape from what he is living in, somewhere like his childhood where his colour would not be an issue. There are different levels of racial prejudice throughout the book. Most of the ranch hands do not socialise with Crooks but would not go out of their way to insult him.

Friday, November 29, 2019

Death Be Not Proud by John Donne Essay Example

Death Be Not Proud by John Donne Paper John Donne’s poem Death Be Not Proud is typical of the religious/metaphysical genre employed by the poet. All human beings have a lurking fear of death. As we get older, this fear increases and ultimately dominates our thoughts. But contrary to the negative connotations attached to the event of death, Donne presents to the readers an interesting alternative understanding of this all too common aspect of life. While on surface the poem seems to dismiss the threat and fear of death, reading between the lines one can see the religious implication. The other striking aspect of the poem is its archaic spelling and phrase usage. Since John Donne was a contemporary of Shakespeare, his verses carry elements of early-modern English usage. As for its stylistic elements, the poet follows conventional metrics of sonnets, with a total of 14 lines, which in turn is broken down into three stanzas of 4 lines each followed by a concluding couplet (Diyanni, 2007). Although the language might co me across as archaic, the modern reader will be able to relate to the content and meaning of the poem, as it deals with the universal human experience of death. The universality of its theme is further reinforced by the persistence of the poem’s lines in contemporary usage. For example, author John Gunther uses the opening lines of the poem Death Be Not Proud as the title for his memoir, wherein he delves into the shortened life of his beloved son Johnny Gunther. Further, John Gunther employs the literary technique of allegory to apply Donne’s interpretation of death to that of his son’s premature death (Gunther, 1993). Consistent with John Donne’s image as a religious poet (and a decidedly Christian one at that), the poet seems to suggest that those who do not live their lives according to Christian doctrine might have to face eternal damnation, while at the same time true believers have little to fear. The poet also alludes to the Christian belief in the after-life, stating that death is just a short sleep toward eternal existence. While the Christian overtones might sound a little hyperbolic, the poem does succeed in providing consoling thoughts to the readers (Holy Sonnet 10, 1998). Further, the poet employs the notion of ‘paradox’ to good effect in dismantling the traditional view of death as a morbid and catastrophic event. To the contrary, John Donne suggests that We will write a custom essay sample on Death Be Not Proud by John Donne specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Death Be Not Proud by John Donne specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Death Be Not Proud by John Donne specifically for you FOR ONLY $16.38 $13.9/page Hire Writer â€Å"Rather than being a fearful experience, death brings greater release and pleasure than rest and sleep, which people use to restore their energy. Death not only provides â€Å"Rest of†¦bones† but also â€Å"soul’s delivery,† a release into a peaceful eternity. Moreover, death is not the tyrant that it imagines itself to be; rather, it is a slave to the arbitrary dictates of fate and chance and to the whims of capricious monarchs and murderers.† (Donne, 2002) It is important to understand the historical context of the poem in order to fully appreciate its merits. The poem (usually referred to as Sonnet 10) was composed during the early seventeenth century. It was a time of rapid political and social transformation in England. In the two centuries before this era, England was going through the ‘dark ages’ along with the rest of continental Europe. There were epidemic diseases, political turmoil, military coup de tats and overall decadence. This socio-historical context was most conducive to the resurgence of Christian values and virtues, which have seen a decline during the ‘dark ages’. The dreaded Bubonic plague that first struck England in the 13th century made reappearance during this period, further causing death and destruction to the English society. Hence, the optimism and brand new perspectives presented by John Donne’s poems had captured the imagination of 17th century English public. The popularit y of the poem in question should be credited to two important factors. Firstly, the he universal theme of death and the Christian idea of an eternal life were very appealing to the poverty and chaos stricken English masses. Secondly, the prominence of the written word as a mode of communication helped the poem reach all sections of society (Holy Sonnet 10, 1998). Another facet of the poem that merits mention is the personal religious beliefs of the author himself. Having been born to a devout Roman Catholic couple, John Donne faced religious challenges growing up. His adherence to the Roman Catholic interpretation of Christianity was constantly challenged by the more dominant Anglican Church that also had more followers in England. But instead of weakening his view of Christianity and its divinity, Donne’s involvement with the Catholic doctrine only got strengthened. Even in Death Be Not Proud, one could see this element of loyalty and devotion to his personal religious faith. To this extent, the poem can be said to arise from personal religious experiences of the author. But its appeal is unmitigated by this fact due to the lack of didacticism and self-righteousness in the tone of the poem (Donne, 2002). Works Cited: Donne, John. â€Å"Death, be not proud.† Literature: Reading Fiction, Poetry and Drama, Ed. Robert Diyanni. 6th Ed. New York, NY:McGraw-Hill, 2007.1110. â€Å"Donne, John. Death, be not proud,† Masterplots II: Poetry, Revised Edition 2002 by Salem Press, Inc. Gunther John. ‘Death Be Not Proud: A Memoir†, Masterplots II: Juvenile and Young Adult Biography Series 1993 by Salem Press, Inc. MagillOnLiterature Plus. Pellissippi State Technical Community College. Web.24 Mar. 2010. â€Å"Holy Sonnet 10.† Poetry for Students. Ed. Marie Rose Napierkowski and Mary K.Ruby. Vol.2. Detroit: Gale, 1998. 102-114. Poetry for Students. Pellissippi State Technical Community College. Web. 24 Mar. 2010.

Monday, November 25, 2019

The Combat Film essays

The Combat Film essays The war hero portrayed in these films is almost always representative of the common man. A soldier picked out of the masses with his every victory in battle a stepping stone to greatness. Masculine traits - aggressiveness, violence, an apparent lack of feeling - are often depicted to the extreme. In the WWII combat film the hero is depicted as the men who are heroes and who have been willing to sacrifice their lives for something larger than themselves. These films define war as a contemporary democracy vs. dictatorship, virtue vs. moral corruption. Basically WWII films were used to depict patriotism. These films had a clear agenda that was to emphasize, as a recruiting tool, and to depict the courage of our American soldiers. The films used to portray the Vietnam War had a decidedly different tone. These films, for the most part, came out a good time after the war began. By this time the unpopularity felt by the American public in regards to this war had gained momentum. Many people were suspicious of the government, their motivation, and the tactics used in this war. That general feeling of discontent and disapproval seeped into the films used to portray the war. In these films the audience is generally offered a view of a war that is exhausting, ugly, terrible, and largely meaningless. Survival rather than noble cause becomes the focus of a soldier's day. The majority of the films about Vietnam make it clear that they are claiming that there was no call to action, no clear and worthy goal to be pursued, and that society wasnt recognizing the sacrifice of Americas young people in the way that they were able to during. For the most part, the actual trials and tribulations of the soldier are the same in both types of films. It is the government that is condemned either subtly or outright, not the soldiers fighting the governments war. The issue of morality, in regards to the soldier is the same for bo...

Friday, November 22, 2019

Disney Essay Example | Topics and Well Written Essays - 250 words

Disney - Essay Example One of the weaknesses of the company is its high fixed cost. The firm has cost and expenses that accumulate to $33.11 billion annually. A second weakness of the company is its high amount of total debt. The firm total debt during 2011 was $32.67 billion. A third weakness of Disney is that it paid cero dividends during fiscal year 2011. Disney Corporation has many opportunities that it can take advantage of in order to increase its market share. One of the biggest opportunities for the company is to expand its movie production. During 2011 the global box office revenues worldwide reached $32.6 billion (Mpaa, 2011). A second opportunity for the company is to use its copyright characters such as Mickey Mouse to produced new video games sponsored by Disney. The video game industry generated $17.02 billion in the U.S and $63 billion worldwide in 2011 (Plunkettresearch, 2012). A third opportunity for the firm is to increase its sales of apparel items featuring its characters. In 2009 Disney acquired Marvel Entertainment and its 4,000 characters (Barnes, 2009). Disney also faces different threats that the company must acknowledge. First of all a decline in the economic environment in the US and abroad is hurting the ability of the company to achieve revenue growth due to fact that entertainment is a luxury item. In Europ e the economy in the region contracted by 0.2% during 2012 (Boesler, 2012). This will hurt the revenues the company will generate from its Euro Disney operation. A second threat that the company faces is changes in technology and consumer consumption patterns (Thewaltdisneycompany, 2011). A third threat the company faces is keeping up with the human resource challenges of having 156,000

Wednesday, November 20, 2019

Gender Influences Entry into Entrepreneurship Essay

Gender Influences Entry into Entrepreneurship - Essay Example The paper tells that since ages various strategies are being adopted in order to rectify the inequality existing among the genders In this regard, it has been further acknowledged that women are essentially considered as the key source pertaining to ideas, innovations, and abilities among others. However, it has been determined that the scholars of entrepreneurship endure limited understanding with respect to the underlying factors along with the relevant decisions being made. In fact in the recent discussions, it is ascertained that leadership associated with the entrepreneurship reflects the characteristics of a gender. With the advent of modernization, the world has faced numerous challenges. The entire global economy has undergone major changes after the year 2008. The financial crisis, which the world faced during this period, has accelerated the interests of the people associated with entrepreneurship. In keeping with theories associated with entrepreneurship, it does not refle ct any kind of universal explanation. Nevertheless, entrepreneurship includes diversified approaches in order to describe the behavior of an entrepreneur. Sociology, psychology, economics and regional science among others are few approaches associated with entrepreneurship. Apart from these, the other theories associated with entrepreneurship have been discussed as innovation theory, motivational theory based on the achievement and the acquired needs theory. The basic characteristic of the economic theory includes the presence of favorable economies. It has been discussed that economic along with entrepreneurship growth is analyzed under the economic theory. Correspondingly, economic incentive acts as one of the key motivators related to the entrepreneurial activities. In this regard, it has been further determined that the economic incentives mainly incorporate taxation policy, raw material and industrial policy among others.

Monday, November 18, 2019

What is desistance and how can it be explained Essay

What is desistance and how can it be explained - Essay Example Desistance can be classified as being either primary or secondary. Primary desistance refers to behavioural changes while secondary relates to changes in identity. Secondary desistance works best for people with a protracted history of heinous crimes because a change in identity would be more effective compared to a mere behavioural alteration. In as much as desistance is based on a personal opinion, the social setup also has influences. People would be compelled to desist from or prolong criminal acts by the manner in which society views them and how the individual sees his or her place in society. If the society is positive about former criminals, the probability of the individuals desisting from crime is higher (Weaver, 2012, p. 351). The aspect of intervention in the desistance process works towards initiating hope and motivates the offenders that are ready for the cessation of crime. Interventions can be done by professionals at a personal level or through social networking that is able to reach many individuals at the same time. Therefore, interventions inculcate and develop individual self-determination and individual strengths. In addition, the state policy on criminal matters adversely affects desistance. For instance, in a situation where the policies seem to be hard on criminals, desistance is frustrated because such individuals are not motivated to turn away from offences. To understand the explanation of desistance, it is imperative to comprehend three factors. Firstly, the correlation between age and committing offences, secondly, the reason behind the commencement of the desistance process and lastly, the motives that cause people to desist from crime. Age is a vital factor as far as desistance matters are in question. For instance, crime or offences reduce with age. An individual is less likely to commit crimes during his or

Saturday, November 16, 2019

Augmentative and Alternative communication (AAC)

Augmentative and Alternative communication (AAC) Introduction: Communication is one of human basic needs. It is an essential part of life that no one can live without it. It is a process of transferring information, ideas, attitudes, or feelings from an individual to another individual or to a group of individuals. The process includes the exchange of experiences between individuals; under the shared common understandings of media or symbols that contain the information in the messages. Communication can occur with at least 2 persons; each being both message senders and receivers simultaneously through the interchanging of these 2 roles. Sending or receiving messages can both be in verbal and nonverbal forms. The verbal communication is considered the basic form of communication. In verbal communications, an individual needs to use several organs such as larynx, vocal cords, tongue, mouth, lips, teeth, and jaws, in order to produce sounds (Ruben, 1983). One can express ones needs to others with the verbal communications. They require fewer interpretations, given that both parties use the same language. Nonverbal communications, on the other hand, include communications through gesturing, nodding, or shaking ones head, touching, facial expressing, moving lips, writing on paper, using pictures, having eye contacts, and etc. They are used as a complimentary of the verbal communications, or are used when verbal communication is impossible (Peel, 1995; Beis, 1996; Sundee, et al., 1998). The nonverbal communications may occur when persons are in quiet places where no voice is allowed, when both parties are in distant and sound cannot be sent from one to another, or when a person has physical conditions that ability to speak is limited, for example in patients on respirator with endotracheal tubes (Verity, 1996; Happ, Garret, oesch, 2003). Normally, the vocal cord vibrates and produces sound when the air flows through it. When the endotracheal tube is inserted, air will flow through the tube introduction not through the trachea and the vocal cord (Ruben, 1984; Guyton Hall, 2000) obstructing the sound making process (Sitzer, 1993; Hafsteindottir, 1996). Patients with good conscious, who cannot verbally communicate, are affected both physically and emotionally by inability of speaking. Need for Study: Clients with endotracheal tube on Mechanical Ventilation tube experienced pain and discomforts. Several complications that can occur include injuries and irritations of the oral mucosa, throat, trachea, pharynx, and larynx. Psychological effects included anxiety, stress, fear, sleeplessness, and in some clients the feeling of social separations. Clients with good conscious, who cannot verbally communicate, are affected both physically and emotionally by inability of speaking. Communication is important in order to provide effective nursing care that respond to clients needs. Effective communication improves the quality of care. The literature suggests that in many facilities AAC intervention is inadequate and that there is a need for increased education of nurses and other caregivers in the area of communication . Leathart observed 8 nurse-patient interactions in an intensive therapy unit (ITU). Patients were intubated but alert and able to com-municate. Patients communication was mainly comprised of replying to yesà no questions. Seven of 8 nurses reported dificulty communicating with patients in ITUs. Reasons cited were dificulty lip-reading, lack of patient feedback, Hafsteind-ttir (1996) described patient frustration with alternative means of communication. The frustrations stemmed from physical weakness, poor vision, and hand tremors (associated with dificulty writing). None of the patients recalled receiving instructions about communication methods. Over half of ventilated patients who participated in a study by Lohmeier and Hoit (2003) reported that they had no history of speech therapy, and only 5 of the 50 respondents had ever received AAC interventions. Problems or frustrations with speech were reported by 36 participants, suggesting a need for increased communication intervention for this population. Happ et al. (2004) investigated 36 records of patients who received mechanical vVentilation and who died during hospitalization in 8 ICUs during a 12-month period. No uses of picture boards, letter boards, or electrolarynx devices were documented. Their findings indicated that most communication consisted of yes/no responses to caregivers questions about orientation or pain, suggesting that nurses controlled the communicative interactions. Wojnicki-Johansson (2001) asked nurses to evaluate the communication of 22 patients who had been mechanically ventilated in the ICU. Nurses reported functional communication in 19 patients, however, this conflicted with the reports of 13 of the patients, who indicated that nurses had failed to understand their needs during their stay in ICU. Six patients reported that no functional communication was achieved, whereas nurses reported this to be the case for only 2 patients. Eight patients reported that nurses were unable to understand their messages. The author suggested that nurses should critically evaluate their communication skills and frequently verify the content of communication with patients. Fried-Oken et al. (1991) interviewed 5 patients who reported negative emotional responses to the sudden onset of communication difficulties, the most common response being fear. Patients reported that some caregivers and family members did not know how to use their AAC systems and emphasized the need for increased training in this area. Hall (1996) studied communication by observing interactions between nurses and their patients who were on ventilators. Hall concluded nurses seemed more concerned about meeting their need to provide specific information to the patient than to discover what the patient might want. The author questioned whether nurses have the skills and knowledge to respond to and/or assess nonverbal communication and felt that this warranted continued investigation. Statement of the problem: A study to assess the effectiveness of Augmentative and Alternative communication (AAC) towards fulfilling the needs and satisfaction of among the clients with endotracheal tube on Mechanical Ventilation in Govt Rajaji Hospital. Madurai. Objectives of the study: The objectives of this study are to: To assess the level of patients fulfilling needs and satisfaction after administering the aided augmentative and alternative communication. To evaluate the effectiveness of administering the aided augmentative and alternative communication. To associates the level of Satisfaction and selected demographic variable. Hypothesis: 1. There will be no significant association between the level of satisfaction and selected demographic variables 2. There will be a significant difference between the level of communication and patient satisfaction among the endotracheal tube on Mechanical Ventilation patients after administering the augmentative and alternative communication. OPERATIONAL DEFINITION Effectiveness It refers that effectiveness relates to how well a AAC works in practice or what the indent results Augmentative and Alternative Communication (AAC) Augmentative and Alternative Communication (AAC) refers way of communication that provide an alternative method by using devices such as paper and pencil and picture board etc Needs In this study need refers that patient fulfill his physical, physiological, therapeutic, social, psychological, spiritual needs by means of alternative communication. Endotracheal tube on Mechanical Ventilation It is a surgical procedure and after the surgical procedure the patients are having impaired verbal communication. Assumption Delimitation

Wednesday, November 13, 2019

Essays --

The biological approach is a method that looks at our genetics to figure out a reason as to why one behaves in a particular way and why individuals develop abnormal behaviors. The biological theorists who study behavioral genetics study in what manner genetic influences effect behavior. Biological factors such as chromosomes have a substantial effect on humans and their behaviors. Most of what psychologists know about biological influences on personality is derived from twin studies. Twin studies examine and compare monozygotic (identical) and dizygotic (fraternal) twins. This is done because identical twins share the same DNA and are therefore predicted to share the same levels of specific traits. They are studied in cases where the twins are both reared together and separately to understand individual differences and similarities in personalities in these twins; in most cases even when the identical twins are reared apart they often are similar in regards to their career choices an d personality characteristics. While fraternal twins share about fifty percent of the same DNA which is about the same amount as non-twin siblings. The outcome of fraternal twins is similar to the outcome of individuals not born as twins, meaning the pair of DZ twins will have different personality traits (Holzinger, 1929). This demonstrates that although MZ twins are reared apart they still share the same personality traits because they are heritable. The biological aspect of traits is explained through genetics. Biology is the influence for most of the complex and intricate phenomena that occur within a human being, the same can be applied to the personality of an individual. The Big Five is a list of the five core personality traits that all indivi... ...onality model (Costa and McCrae, 1988). Without an appropriate caregiver to provide nurture a person can be high on neuroticism, and low on extroversion, openness to experience, agreeableness, and conscientiousness; meaning the person will be immensely psychologically unstable. Without stability and emotional support as a child, as an adult, an individual do not learn how to cope with the pressures of life (Bleidorn et al., 2010). This is apparent when individuals are extremely anxious, and self-conscious, introverted and displaying negative emotions about everything, not open to new experiences or people, has issues trusting others, and has little to no self-discipline (Rothbart, Ahadi, and Evans, 2000). A child that has been nurtured has been brought up in a positive and loving environment will have great psychological health and will be a stable/functional adult.

Monday, November 11, 2019

Airbnb Marketing Strategy Essay

INTRODUCTION Airbnb, founded during the economic downturn of 2008, is one of many innovative businesses operating within the growing shared economy. Airbnb offers an alternative to the traditional hotel business and allows property owners, termed â€Å"hosts,† to advertise and rent their extra space, be it a spare room, apartment or treehouse. â€Å"Guests† search through the Airbnb website, read reviews and connect with hosts to find less conventional and, often more, affordable lodging. Key to Airbnb’s business success is establishing a framework of trust on which both hosts and guests can rely, a system Airbnb has developed through a strong marketing strategy and through specific practices that support host and guest throughout the rental process. Building this framework of trust in the system is a focus not just for Airbnb, but is also typical of a company operating in the new sharing economy. WHAT IS THE SHARING ECONOMY? The sharing economy is a new economic opportunity for customers to access goods whenever they are required at that moment – with access trumping ownership. For example, if a person only uses a car once a month, they could rent a car from a sharing economy company like ZipCar instead of paying a monthly car payment for a car they barely use. Following the economic recession, many Americans have become less wasteful in using their economic resources. In addition, more Americans are expressing an interest in being more socially conscious of green initiatives and other social responsibilities (Neilson). These trends have resulted in a new focus on shared resources. Beyond just the economic benefits, goodwill and community building are important drivers of the sharing economy. Today, people who feel the burden of the current economic period may prefer to rent or sell to their peers instead of giving their business to major corporations. Furthermore, the Consumer-to-Consumer (C2C) business model is allowing many individuals to exploit their own resources to gain additional income without the high startup costs and long-term commitment for business sustainability. Although the idea of sharing is an old idea, the ability for sharing to generate profit is relatively new. The sharing economy is greatly influenced by online commerce and social media. Online commerce has made it easier for  peers to share their goods and services with one another using trusted financing services through websites such as PayPal. Social media has helped spread the economic and personal benefits of the sharing economy and has served as the fundamental marketing tool for the growth of countless collaborative consumption companies. Companies functioning primarily in the sharing economy consistently urge their users to share their experiences via Facebook, Twitter and other social networks. These social platforms have become so integrated in w eb transactions that once a customer has confirmed or paid, they are prompted to immediately post their money-saving or moneymaking success directly to their social media page of choice. Also referred to as collaborative consumption, the social economy follows the idea that people will first use what they have, borrow, swap, make and thrift items before they actually buy something brand new (Anderson). The marketers of these sharing economy companies primarily target a few segments but are constantly expanding. Urban areas and members of the X and Y Generations are key demographics for the sharing economy. Demographically, the majority of sharing economy companies will target Generation Y due to their concern for environmental and social issues that influence their decision to save and reuse resources (Kotler, Philip, and Kevin Lane Keller, Chapter 8). Statistics show that the newest generation of adults buys fewer houses and fewer cars than its predecessors (Ciccone). Furthermore, Generation Y is attracted to unconventional practices such as the sharing economy and is highly social, able to spread the word. Generation X is more likely to be those who are renting out their goods and services. As Generation X has more responsibilities, they enjoy the extra income that helps them finance their obligations, such as children and paying a mortgage. People are collaborating informally in their communities out of both necessity and as a lifestyle choice. A sharing economy company should concentrate on branding, networking and experience to ensure its success (Olson). Branding is key because sharing economy companies want consumers to have confidence in their brand. The sharing economy is at an advantage, being relatively new with a market that is interconnected through online commerce and social media. Outside of spreading the work, a sense of community is built within the network. Finally, a sharing economy company has to concentrate on customer experience. Customers are looking for ease of  use and product value. When these desires are met, consumers will return to use the service as well as recommend it to others. One very successful example of a company with the sharing economy employing these factors is Airbnb, who in less than a decade has built a major competitor to the centuries old hotel industry. WHAT IS AIRBNB? Brian Chesky and Joe Gebbia founded Airbnb in San Francisco, when they began renting out airbeds in their apartment to people attending a local conference to generate additional income in 2008. The early business model for Airbedandbreakfast.com, later renamed Airbnb, focused on large conferences such as the Democratic and Republican Conventions, which created bustling business in the 2008 election year. In 2009 the founders, now including Gebbia’s former roommate and tech wiz Nathan Blecharczyk, received $600,000 in seed funding from Sequoia Capital. In that same year, acknowledging that renting to complete strangers made many people uncomfortable, Chesky and Gebbia flew to New York City, home to many of their users, to meet with hosts in person and survey for potential improvements. This was an unusual strategy for an internet company but it later proved to be profitable. Over the next two years, Airbnb made several key strategic changes that gave it direction and force in the marketplace. Of particular note was the establishment of Airbnb’s broker’s payment model and the decision to bring in professionals to photograph host homes. By the end of 2011, Airbnb had gone international and reached critical mass (Geron). Forbes estimates that Airbnb likely lost money in 2012 in favor of accelerating growth, a hit the company could withstand due to the influx of capital from various Silicon Valley venture capital firms (Geron). Their market penetration is comparatively strong, according to Tech Crunch, with Airbnb’s booking expected to have surpassed that of Hilton in 2012 (Empson), and hosts renting to an estimated 2.5 million people according to the Economist (â€Å"All eyes on the sharing economy†). The Wall Street Journal valued Airbnb at $2.5 billion in October 2012, and Privco projected their revenues for that year to be at $180 million (Melby). In exchange for customer support, website maintenance and various insurance and security features, Airbnb employs a broker-style payment model, taking a portion of  the rental price between 6% and 12% from the guest, depending on the property price, and a 3% service fee from the host (Geron). Airbnb has come into its own financially, while still maintaining an identity that, though not especially anti-corporate, is certainly fresh, young and innovative. From the company logo, with its big, curly lettering and informal design, to its emphasis on direct interaction with potential users, Airbnb has built its brand for the generation inspired by innovation. The motto â€Å"travel like a human† emphasizes the difference between the traditional, impersonal, corporate travel experience and the opportunity Airbnb presents to users to build their personal networks with hosts in far off places, at a lower cost. As is perhaps to be expected with an internet company, Airbnb relies heavily on social media to create and perpetuate its brand identity. A key aspect of the company brand is the travel experience. They post a â€Å"traveler of the week† on their Facebook, Twitter and Google Plus pages, and recently concluded a photo contest using Instagram, with Airbnb travel credits as the prize. While the choice of prize may be a bit opportunistic, the interactive concept to use the mainstream photo-sharing app, and the reward both fit well with the Airbnb brand and kept the focus on travel rather than profit motive. Naturally, travelers’ blog posts that mention Airbnb, whether they focus on the company or simply mention it in p assing, are often promoted through â€Å"re-tweets† and posts on the Airbnb blog. The experience of travel is only one facet of a company identity that is as carefully well-rounded and appealing as its users. Airbnb also emphasizes its interest in the popular local movement with its â€Å"Living Local† shows, a part of its â€Å"AirTV† series. Each online episode features a tour of a unique Airbnb host property, and interviews with the generally personable host or hosts. Beyond that, Airbnb is aware of the appeal of its unique and tech-centric business model to engineering and tech nerds. The company provides content catering directly to this audience through its specific engineering blog – nerds.Airbnb.com – and its Tech Talk YouTube series, where young tech enthusiasts present on innovative new technologies and how they can and are being harnessed to build businesses (YouTube). These videos, generally around an hour in length, provide an in-depth review of current technological and business innovations. Airbnb also uses social media to associate itself with other organizations, not unlike cross branding, which  establishes Airbnb as culturally present and economically innovative while also eliminating the costs of a major advertising campaign. Their Facebook page, for example, lists SXSW, TED, Virgin America, Lonely Planet and Business Punk as organizations that Airbnb â€Å"Likes.† Each of these associations strengthens their brand – Virgin America connects them to another untraditional travel company and to Virgin’s maverick CEO, Richard Branson, whose appeal to young professionals has made him by far the most followed â€Å"Influencer† on professional social media site LinkedIn (â€Å"LinkedIn Today: Top minds, big ideas†). Similarly, their public association with SXSW reveals a cultural affinity in line with that of their clientele, and functions in tandem with the demand for lodging during the festival, to which Airbnb has dedicated a specific section of their site. Through these efforts, the company has branded itself as young, innovative and culturally and technically savvy—all traits that exist outside of its travel-focused revenue stream, but which are inherently appealing to the clientele, both hosts and guests, on which Airbnb relies. AIRBNB FOR GUESTS Airbnb’s business model focuses on consumer-to-consumer (C2C) transactions based on trust. Its model is similar to the popular C2C marketplace of eBay where buyers and sellers engage in transactions that are each evaluated by individuals for their level of risk on the basis of detailed profiles, history, product, price and other resources. However for Airbnb, the relative level of investment for guests and hosts is significantly higher on a per transaction basis. Travelers are risking their vacation experience, safety and in most cases, a relatively higher dollar value than a single product purchase. Hosts are offering their homes, their personal privacy and their own safety, as well as their living experience for the time that their place is secured by a guest. With these personal investments in mind, the success of Airbnb’s ability to instill confidence, trust and safety throughout their network was critical to the success of the company. Airbnb’s roadmap to build safety and security for their renters includes a private messaging system that allows users to learn about each other prior to booking while holding private information to be disclosed at a later time. Another system is Airbnb’s â€Å"verified ID† badge where users will  register their social networks such as LinkedIn, Facebook, Airbnb reviews and official documentation from their photo ID and/or passport. With the verification of all of these resources matching up, those users will receive a â€Å"Verified ID† badge with their account information demonstrating to other users that their identification has been vetted. In April of 2013, Airbnb began randomly selecting users to complete this profile and expect to have this expanded worldwide for all Airbnb members in the near future. Over the last two years, Airbnb has made efforts to increase their resources to expand security and sustain the trust in the marketplace by doubling the size of their customer support staff with 24Ãâ€"7 support, creating a dedicated Trust & Safety department and designing tools to verify user profiles and facilitating richer communications between guests and hosts prior to booking. With these basic features, the usability, consistency and accessibility to hosts and the Airbnb support team continue to be critical characteristics to Airbnb’s service roadmap. Although, when travelers are â€Å"shopping† they also have the responsibility of maximizing their use of these tools and take care in evaluating their own transaction risk by perusing host profiles, reviews, social networks and even connecting with their host on a regular basis. AIRBNB FOR HOSTS Hosts are just as much Airbnb’s customers as guests so while they must inspire guests to stay in an individual’s residence, Airbnb must simultaneously inspire trust and confidence in the Airbnb model for hosts. Airbnb’s actions and interactions with hosts and potential hosts are meant to project an image of control, confidence and community for the host, with a particular focus on doing so administratively, financially and socially. To simplify and centralize the hosting process, Airbnb manages all the administrative functions of becoming a host, which provides a support system and protection for the host and his or her property. Rather than having hosts build a new website for their rental, the site is already created (in multiple languages and currencies) and all he or she must do to get started is create a profile. Airbnb has a free customer service team to help first-time hosts understand the process. While Airbnb makes it clear on their website that understa nding tax and legal status for hosts is the  responsibility of the host, Airbnb provides reference documents and answers to common questions on their website. Although Airbnb maintains the site architecture, hosts are in complete control over the rental price, amenities and house rules. Airbnb in some cases will even offer free professional photography for host properties. A secure online payment system is built into the website to guarantee complete, on-time payment directly to the host (â€Å"Why Host†). Hosts are essentially allowing a stranger into their home (or boat, treehouse, etc.) so a sense of control is key for their confidence in this model. To do so, Airbnb creates systems to offer protection to hosts’ persons and property. Hosts have total control over who rents their listing. A potential guest puts in a reservation request through the online system and then the host has 24 hours to accept or decline the request. During this time the host and potential guest can communicate through the website communications system and reference the aforementioned â€Å"verified ID† system. However, the rental address is not given out until the owner accepts the guest and hosts also have access to the 24-hour customer service hotline (â€Å"Trust†). Since most hosts are renting primary residences or rooms, protecting against potential damage is much more important than if this was a hotel or business. While normal renters’ or homeowners’ insurance is the responsibility of the host, in 2011 Airbnb launched its â€Å"Host Guarantee† property protection program. In May 2012, it took insurance underwritten by Lloyd’s of London to extend the Host Guarantee to up to $1 million in property damages. This covers guest damages beyond the scope of â€Å"reasonable wear and tear† in 23 countries. No additional cost or actions are required for the host to have this protection (â€Å"Guarantee†). The financial incentive is a key reason people become hosts. In a survey of members of Airbnb in San Francisco in November 2012, over 90% of hosts rented their primary residences to visitors and spent almost half the income they made on living expenses (Lawler). To encourage more people to become hosts and to support existing hosts, Airbnb also focuses on facilitating the financial aspects of renting. Firstly, it is free to create a listing using Airbnb. For online payments, the guest submits payment and once the reservation is accepted Airbnb processes and collects the payment in full. Airbnb holds the payment until 24 hours after check-in (and after the guest-host walk through). This helps uphold host cancellation policies and provides a neutral third-party  for financial exchange. The Airbnb website also facilitates cleaning fees which are held until the property is vacated. The secure payment of fees and usage is a key way Airbnb builds confidence for hosts in addition to the social and cultural aspects of hosting. While the first reason most hosts decide to rent their space is financial, another reason is a desire to meet new people, show off their city and be part of the shared economy. Airbnb allows hosts to rent out primary and secondary residences, but 50% of hosts rent private rooms in their residence while they are there (â€Å"Life†). On the Airbnb site, there are numerous forums and guides for people to learn about becoming a host, exchange ideas and form a deeper community within the sharing economy. The social community built in Airbnb, plus the financial and administrative support systems, encourage new and repeat hosts to open their homes and lives up to the world because they trust in the brand and system created by Airbnb. NEXT STEPS Airbnb’s success did not come without the expected growing pains of any startup company, and especially one commanding a dominant market share in the new sharing economy. While its impact on the tourist trade, individual income, revenue to small businesses and economic stimulation are remarkable, the personal price some individuals have had to pay using Airbnb’s service is important not to overlook. From city-issued sanctions to individuals violating lease regulations, to vandalism of personal property and identity theft, the safety, benefits, opportunity costs, and sustainability of Airbnb’s service has been questioned in the media. To alleviate some of these concerns and remain a viable business, Airbnb should examine these obstacles in an effort to institute awareness through its community. They can continue to find ways to provide a more comprehensive and scrutinized ID verification process for all of their users to minimize the existence of bad apples. The level of care that hosts place on evaluating their individual transaction risk and understanding of regulations specific to their city has a direct impact on their safety and success as an Airbnb host. Through consumer forums, hosts, guests, and potential consumers and guests can communicate on a network to learn from their peers. Airbnb should also consider expanding the countries covered and the items covered under the  Ã¢â‚¬Å"Host Guarantee† to increase host protections locally and internationally. Moving forward, Airbnb has to be conscious of the popular pitfalls fellow sharing economy companies have faced. In a Campbell Mithun study, consumers were concerned with the following, in descending order: What I lend could get lost or stolen, I might not trust others in the network, my privacy might be compromised, sharing is not worth the effort, and the goods or services might be of poor quality (Olson). As described above, Airbnb has taken necessary measures to help defe nd the safety and privacy of its host and guests. However, as the sharing economy evolves, this could get more difficult and new safety concerns can arise that Airbnb will need to resolve quickly. Collaborative consumption represents a major economic, social and cultural shift as it moves out of infancy and toward acceptance. These companies need to find the balance between the potential of the sharing economy and the standing regulation of the government. The current brick and mortar companies that are participating in highly-regulated industries like hotels or rental cars now have to compete with services that do not go through the same rigorous levels of inspection or qualifications to ensure public safety (Lawler). Sharing economy companies could make a solid argument for self-regulation. Airbnb should take care that they currently have the proper management to ensure there are no nefarious parties in their business dealings and that their brand is strong enough to self-regulate (Lawler). For a well-rounded approach, shared economy companies should look towards or at least be aware of how the government may impose regulations to see how they might help or hinder Airbnbâ₠¬â„¢s progress. There will come a time when companies like Airbnb will need to defend their unconventional and minimally regulated services, and should now put into place a team that can defend them. Lobbying municipal and state governments in high usage areas is a more traditional but still relevant area for Airbnb to protect its business model and by extension its users. The greatest advantage that collaborative consumption has when defending their stance to the economy is that they exist to help people in their communities to meet their goals (Metcalf, Warburg). These companies need to leverage their community-based benefits as a way to gain support and appeal to those wanting greater government intervention. Preparation and understanding of user needs, government regulations and economic trends will bridge the nascent shared  economy into a strong, sustainable economic force. Therefore, if Airbnb continues to focus on building a brand that consumers can trust in and created mechanisms to support hosts and guests then it can be a durable, profitable company for years to come. WORKS CITED Airbnb. YouTube. Web. 27 June 2013. https://www.youtube.com/user/Airbnb Anderson, Lauren. â€Å"Collaborative Consumption Directory – Visualized.† Collaborative Consumption. Collaborative Consumption, 30 May 2013. Web. 01 July 2013. http://www.collaborativeconsumption.com/2013/05/30/collaborative-consumption-directory-visualized. Ciccone, Alicia. â€Å"The Sharing Economy.† The Huffington Post. TheHuffingtonPost.com, 05 Sept. 2012. Web. 01 July 2013. http://www.huffingtonpost.com/2012/09/05/the-sharing-economy_n_1857201.html Empson, Rip. â€Å"CEO Brian Chesky Says Airbnb Will Be Filling More Room Nights Than All Hilton Hotels By The End Of 2012.† TechCrunch., 12 Dec. 2012. Web. 29 June 2013. http://techcrunch.com/2012/12/12/cloudera-ceo-mike-olson-by-december-31st-airbnb-will-be-filling-more-room-nights-than-hilton-hotels/ Geron, Tomio.†Airbnb and the Unstoppable Rise of the Share Economy.† Forbes, 11 Feb. 2013. Forbes. â€Å"Guarantee.† Airbnb. Web 30 June 2013. https://www.Airbnb.com/guarantee Lawler, Ryan. â€Å"Airbnb: Our Guests Stay Longer and Spend More Than Hotel Guests, Contributing $56M to the San Francisco Economy.† Tech Crunch. 9 November 2012. 30 June 2013. http://techcrunch.com/2012/11/09/airbnb-research-data-dump/ Lawler, Ryan. â€Å"Balancing Innovation And Regulation In The Sharing Economy.†TechCrunch. Crunchbase, 9 Dec. 2012. Web. 01 July 2013. http://techcrunch.com/2012/12/09/balancing-innovation-and-regulation-in-the-sharing-economy. â€Å"Life† Airbnb. Web 30 June 2013. https://www.Airbnb.com/life â€Å"LinkedIn Today: Top Minds, Big Ideas.† LinkedIn.com. Web. 29 June 2013. http://www.linkedin.com/today/influencers?trk=tod3-top-nav-filter Kotler, Philip, and Kevin Lane Keller. â€Å"Chapter 8 Identifying Market Segments and Targets.† Marketing Management. Upper Saddle River, NJ: Prentice Hall, 2012. Melby, Caleb. â€Å"Who Will Get Rich from Sky High Airbnb Valuation?† Forbes. Forbes Magazine, 19 Oct. 2012. Web. 27 June 2013. http://www.forbes.com/sites/calebmelby/2012/10/19/peter-thiel-may-invest-150-million-in-airbnb-at-2-5-billion-valuation/ Metcalf, Gabriel, and Jennifer Warburg. â€Å"A Policy Agenda for the Sharing Economy.†SPUR.com. The Urbanist, Oct. 2012. Web. 02 July 2013. http://www.spur.org/publications/library/article/policy-agenda-sharing-economy. Olson, Kristine. â€Å"Campbell Mithun.† Campbell Mithun. 8 Feb. 2013. Web. 01 July 2013. http://www.campbell-mithun.com/678_national-study-quantifies-reality-of-the-sharing-economy-movement. Temple, James. â€Å"Google Places Draws Complaints from Yelp, Others.† SFGate. San Francisco Chronicle, 29 June 3011. Web. 27 June 2013. http://www.sfgate.com/business/article/Google-Places-draws-complaints-from-Yelp-others-2352896.php â€Å"The Globally, Socially Conscious Consumers.† The Global, Socially Conscious Consumer. Nielson, 27 Mar. 2012. Web. 01 July 2013.

Saturday, November 9, 2019

Social Media YouTube essay part 2

Social Media YouTube essay part 2 Social Media: YouTube essay part 2 Social Media: YouTube essay part 2Social Media: YouTube essay part  1Users publishing their videos on YouTube are almost free being limited in publishing explicit videos and some other videos only which are either illegal or offensive for publication and contradict to rules of YouTube. The freedom of creativity is, therefore, enormous and people create diverse videos implementing their most daring ideas, while users respond to those videos and determine which videos become mainstream and which do not.Furthermore, YouTube becomes an important social media which can be used for sharing socially important information, such as video records of socially important events or culturally significant events, and so on. In this regard, the performativity of YouTube is particularly high.However such performativity often raises the high risk of the violation of privacy and intellectual property rights. For instance, the publication of videos from a concert may violate the right of an artist or singer (Lombe Ssewamala 38). In this regard, YouTube has developed the policy of the protection of the copyright law and intellectual property rights but still there are plenty of videos that violate those rights of the rights’ owners. However, such violation of human rights, including the privacy right and intellectual property rights is the ultimate manifestation of the performativity-orientation of YouTube.Furthermore, along with sheer documentary videos, there are plenty of fake videos created by users to publish on YouTube. These videos also reveal the performativity of YouTube because they stimulate the creativity of users to make a performance, a show that will attract other users. These videos are the sheer creativity of users but the point is apparently to attract the attention of the audience and increase the interest of users to the videos. In this regard, the performativity of videos apparently becomes prior to the content or messages conveyed by users. In fact, the content or message may be insignificant or even absent.At this point, it is important to dwell upon the social significance of YouTube as the social media. On the one hand, there are many admirers, who view YouTube as the great social media which allows users to share videos and to communicate video messages to the global audience instantly. The performativity of videos and YouTube as the social media attracts the huge audience and helps users to share videos successfully.On the other hand, there are many critics of YouTube, who view the social media as the media violating privacy and intellectual property rights and publishing controversial videos from the ethical point of view (Lombe Ssewamala 38). In such a situation, YouTube is perceived as the social media that causes numerous controversies caused by the violation of basic rights of individuals and organizations. The efforts of YouTube to protect those rights are not very successful so far, although the current policies of YouTube provide certain protection to the privacy and intellectual property rights or copyright.At the same time, what is beyond a doubt is the popularity of YouTube and its contribution to the mainstream culture. At this point, it is possible to refer to the case of pop music since many singers have already started to use the full potential of YouTube to promote their new works. This trend reveals the full extent to which YouTube becomes performativity-oriented because users, including pop singers and stars use YouTube as the tool to promote their works and their brands. On the other hand, YouTube allows average users to become stars, if they manage to create a performative video and attract many users. At this point, it is possible to refer to the experience of the now popular pop singer, Psy, who was absolutely unknown internationally but after his video clips were published on YouTube and gained a large number of views, he became one of the most popular pop stars today.Thus, ta king into account all above mentioned, it is important to place emphasis on the fact that YouTube is an influential social media that is fully oriented on the performativity because it is the performativity that attracts many users and makes YouTube the mainstream social media. At the same time, YouTube has a considerable impact on the contemporary culture because it contributes to the formation of contemporary cultural values, trends and norms. For instance, videos popular on YouTube contribute to the formation of certain cultural norms and values, which people perceive as mainstream because of their popularity on YouTube. However, in spite of its performativity, YouTube is still a controversial social media because the problem of the violation of intellectual property rights, copyright law, possible threat to the privacy right of people and other issues make functioning of YouTube questionable. In such a situation, the popularity of YouTube is the major factor determining the resi stance of YouTube to any accusations and claims concerning possible violation of human rights.

Wednesday, November 6, 2019

Free Essays on Abercrombie And Fitch

External Analysis Target market Abercrombie and Fitch is one of today’s most popular clothing companies that cater to American’s youth culture. Abercrombie and Fitch clothing is worn by children and young adults, but is largely marketed to the college-age population. Abercrombie and Fitch have been in existence since 1892, beginning as an outdoors sporting goods supplier. Today, A&F stores can be found in malls across America and the A&F logo is easily seen on any high school or college campuses. Abercrombie and Fitch clothes are even worn by cast members of the hugely popular television show, friend. The company claims 18 to 22 year olds as it target market, but it’s marketing appears to be aimed at all teens in general. The claim of a college-age target market is likely designed to counteract backlash form its erotic â€Å"shockvertising†. Abercrombie and Fitch recently introduced toned-down â€Å"Abercrombie† stores with a target market of 7 to 14 year olds. Abercrombie and Fitch have received both positive and negative publicity as a result of its target market. Abercrombie’s positive publicity is mainly due to the positive reaction of 18 to 22 year-olds. Alternatively, Abercrombie’s negative publicity is attributable to parents, legislators and consumers advocates. Such individuals feel that the Abercrombie’s depiction of the American college experience is not seen as responsible by growing number of parents and lawmakers, especially because the company’s message are reaching children under 18. Competition As the company struggle to capture its target market, they are also face with major competitors. Abercrombie and Fitch primary competitors are Gap Inc, Banana Republic, Old Navy, and J Crew. Brand positioning due to the nature of the retailing business, Abercrombie and Fitch must and had been constantly focus on the customers needs with high levels of service on order to capture, create, and retain a competiti... Free Essays on Abercrombie And Fitch Free Essays on Abercrombie And Fitch External Analysis Target market Abercrombie and Fitch is one of today’s most popular clothing companies that cater to American’s youth culture. Abercrombie and Fitch clothing is worn by children and young adults, but is largely marketed to the college-age population. Abercrombie and Fitch have been in existence since 1892, beginning as an outdoors sporting goods supplier. Today, A&F stores can be found in malls across America and the A&F logo is easily seen on any high school or college campuses. Abercrombie and Fitch clothes are even worn by cast members of the hugely popular television show, friend. The company claims 18 to 22 year olds as it target market, but it’s marketing appears to be aimed at all teens in general. The claim of a college-age target market is likely designed to counteract backlash form its erotic â€Å"shockvertising†. Abercrombie and Fitch recently introduced toned-down â€Å"Abercrombie† stores with a target market of 7 to 14 year olds. Abercrombie and Fitch have received both positive and negative publicity as a result of its target market. Abercrombie’s positive publicity is mainly due to the positive reaction of 18 to 22 year-olds. Alternatively, Abercrombie’s negative publicity is attributable to parents, legislators and consumers advocates. Such individuals feel that the Abercrombie’s depiction of the American college experience is not seen as responsible by growing number of parents and lawmakers, especially because the company’s message are reaching children under 18. Competition As the company struggle to capture its target market, they are also face with major competitors. Abercrombie and Fitch primary competitors are Gap Inc, Banana Republic, Old Navy, and J Crew. Brand positioning due to the nature of the retailing business, Abercrombie and Fitch must and had been constantly focus on the customers needs with high levels of service on order to capture, create, and retain a competiti...

Monday, November 4, 2019

Strengths and Weaknesses of different Interview Modes Assignment

Strengths and Weaknesses of different Interview Modes - Assignment Example The responses to the questions will rather provide the researcher information which qualifies as insights in probing the research question that the study poses. Thus, the interview process has to combine with the systematic analytical skills of the interviewer. In this process of analysis, there are number of associated elements which come to the aid of the interviewer in the case of a face to face interview. Kvalve (1996) has opined that the process of a research interview includes techniques to understand and describe the meanings underlying the central themes on which the interview is based on. This means that the process of interview does not limit to the direct outputs from the interviewee. The important task in an interview is analyzing the meaning of the direct inputs from the interviewee. However, for this to happen in a proper manner, there are a number of other factors which contribute towards it. The physical setting of the interview is one of the most important out of the se elements. The success of an interview in bringing out reliable qualitative information depends largely on the trust that the interviewee has on the interviewee and the associated systems. In this context, the physical environment influences the perception of the interviewee.

Saturday, November 2, 2019

Chapter Twelve Reading Response Assignment Example | Topics and Well Written Essays - 250 words

Chapter Twelve Reading Response - Assignment Example ‘The Kiss’ is an artistic sculpture that creatively shows unity between the lovers. Though the ‘The Two Fridas’ depict unity, it also represents the duality of Frida after she underwent a divorce. Quite sad! The two works I responded to most negatively were Jean Hans Arp painting ‘Collage Arranged According to the Laws of Chance’ and Sergei Eisenstein photo ‘Battleship Potemkin’. The two works of art depict violent times and the anguish that befell the people. In particular, the ‘Battleship Potemkin’ shows the pain and suffrage the people experienced after the Cossacks fired into the crowds during the anti-czarist uprising. On the other hand, ‘Collage Arranged According to the Laws of Chance’ depicts a social protest against the destruction of life and senseless slaughter in World War I. One work of art that I would like to know more about is Philip Johnsons ‘Glass House’ built in 1949. It appears magnificent in an isolated place among the forests. I am a fan of nature; therefore, I would be impressed to know more about