The KISS Guide To Writing Keyword Rich Articles

The KISS Guide To Writing Keyword Rich Articles The KISS Guide To Writing Keyword Rich Articles The KISS Guide To Writing Keyword Rich Articles By Sharon Freelance writers are often asked to write keyword rich web content articles. If you dont know where to begin, heres the keep it simple guide to get you started. Finding Keywords In most cases, clients supply the keywords you need for an article. If they dont, then your first step is to research some appropriate keywords for their topic. There are several tools you can use to do this. Some of my favorites are: the SEOBook Keyword Tool Google Adwords search tool These free tools allow you to search for a term and see related keywords. For each term, the sites indicate the search volume. This tells you which keywords are popular and gives you a list of phrases and alternative phrases to use when writing articles. Keyword Density Once you have the keywords, then its time to start writing. Sometimes clients ask for a specific keyword density, such as 3%. Although this is not the best way to write keyword articles, if thats what the client asks for, thats what you have to provide. Two tools which work well for checking keyword density are Textalyser and Live Keyword Analysis. in both cases, you paste your text into a box, hit a button and find out your keyword density. (Alternatively, you can work out how many times you need to mention the keyword phrase to achieve your target density and find and count them manually in your word processing program.) Seeding The Keywords Its much rarer now for writing clients to request a high keyword density. Using keywords 10-15 times in a short article can make it virtually unreadable, so most go for using keywords around five times. Whichever method you use, key positions for keyword placement are at the start (first words, first sentence or first paragraph) and end (last words, last sentence or last paragraph) of the article. Then the other keywords are sprinkled around in the middle. Breaking It Up One issue that writers sometimes face is having unwieldy keywords that dont fit well within a sentence. Some clients are sticklers for using keywords as written, which can result in strange sentence constructions that lack the appropriate punctuation. (Example: When buying mortgages UK consumers need to be aware of interest rates.) However, others realise that search engines take little account of punctuation and stop words (short words such as the, a and so on) and that its ok to use these to make a phrase more reader friendly. With this kind of client, its easy to produce engaging and informative articles that still meet the clients brief. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:5 Uses of InfinitivesOne Fell SwoopJanuary 1 Doesn't Need an "st"

Dream Interpretation According to Psychology

Dream Interpretation According to Psychology The best approach to dream interpretation is a question that psychologists have a hard time agreeing on. Many, such as Sigmund Freud, adhere to the idea that dreams point to unconscious desires, while others, such as Calvin S. Hall, advocate for a cognitive approach in which dreams reflect different parts of our waking lives. Key Takeaways: Dream Interpretation Many approaches to dream interpretation have been proposed in psychology, including that dreams should be examined for symbols and that they reflect our perspectives on our lives.Psychologists differ on whether dreams serve a real purpose and what that purpose might be.Dream researcher G. William Domhoff observed that interpreting an individuals dreams provides â€Å"a very good psychological portrait of that individual.†Ã‚   What Are Dreams? Dreams are a series of images, emotions, thoughts, and sensations that occur when we sleep. They are involuntary and typically occur during the rapid-eye movement (REM) stage of slumber. Although dreams can occur at other points in the sleep cycle, they’re most vivid and memorable during REM.  Not everyone remembers their dreams, but researchers believe that everyone has three to six 6 dreams in a night and that each dream lasts between 5 and 20 minutes. Even people who do remember their dreams are thought to forget about 95% of them when they wake up. Psychologists offer many reasons for dreaming. Some suggest its simply to clear away useless memories from the previous day and enter important ones into long-term storage. For example, if you have a dream about President Trump swimming with manatees it may be that your brain is in the process of removing a piece of news about the presidential administration and endangered species. On the other hand, many psychologists, especially those involved in therapy, have seen the value of dream analysis. Thus, while dreams may help sort the information in our brains, they may also help us consider information that we ignore when we’re awake. So, perhaps during the day, we focused on tasks that had nothing to do with the news about the presidential administration and endangered species, but then we worked through how we felt about the information during our dreams that night. Others have proposed that dreams are the brain’s way of preparing for possible future challenges. For example, dreams about our teeth falling out could reflect our anxiety about our body giving out on us. Dreams may also serve a problem-solving function as we continue to grapple with challenges, like a difficult work project that we tackled during the day, as we sleep. Psychologists like G. William Domhoff claimed that there is no psychological function for our dreams. Yet, Domhoff also said dreams have meaning because their content is unique to the individual and therefore analyzing an individual’s dreams can provide â€Å"a very good psychological portrait of that individual.†Ã‚   Sigmund Freud’s â€Å"The Interpretation of Dreams† Freud’s perspective on dream interpretation, which he laid out in his seminal book The Interpretation of Dreams, continues to be popular today. Freud believed dreaming was a form of  wish fulfillment that reflected a dreamer’s unconscious desires. He also claimed that the manifest content of a dream, or the literal story or events of the dream, masks the latent content of the dream, or the symbolic or hidden meaning of the dream. For example, if an individual dreams they are flying, it may actually mean that the individual is yearning for freedom from a situation they see as oppressive. Freud called the process of transforming latent content into manifest content â€Å"dreamwork† and suggested it includes several processes: Condensation involves combining multiple ideas or images into one. For instance, a dream about an authority figure could represent one’s parents and one’s boss at the same time.Displacement involves changing the thing we’re really concerned about into something else. For example, if an individual is considering whether to go back to school or to accept a new job, they might dream about two large animals fighting, representing the dilemma they feel about the decision.Symbolization involves one object standing in for another. For example, the use of a gun or sword can be interpreted as having a sexual meaning.Secondary revision involves reorganizing the elements of a dream into a comprehensive whole. This takes place at the end of a dream and results in the dream’s manifest content. Freud also made some suggestions about universal symbols that could be found in dreams. According to Freud, only a few things are symbolized in dreams, including the human body, parents, children, siblings, birth, and death. Freud suggested that the individual was often symbolized by a house, while parents appear as royal figures or other highly respected individuals. Meanwhile, water often references birth, and going on a journey represents death. However, Freud did not put a great deal of weight on universal symbols. He said that symbolism in dreams is often personal and therefore dream interpretation requires an understanding of the dreamer’s individual circumstances. Carl Jung’s Approach to Dream Interpretation Jung was originally a follower of Freud. Even though he eventually broke with him and developed rival theories, Jung’s approach to dream interpretation has some things in common with Freud’s. Like Freud, Jung believed dreams contained latent meaning disguised by manifest content. However, Jung also believed dreams symbolized a person’s desire for balance in their personality, not wish fulfillment. Jung put more weight on a dream’s manifest content than Freud, as he felt that important symbols could be found there. In addition, Jung posited that dreams were expressions of the collective unconscious and could help one anticipate future issues in their life. As an example of his approach to dream interpretation, Jung related a young man’s dream. In the dream the young mans father was driving away erratically. He eventually hit a  wall and wrecked his car because he was drunk. The young man was surprised by the dream as his relationship with his father was positive and his father would never drive drunk in real life. Jung interpreted the dream to mean that the young man felt he was living in his father’s shadow. Thus, the purpose of the dream was to knock the father down while elevating the young man. Jung often used archetypes and universal myths to interpret dreams. As a result, Jungian therapy approaches dream analysis in three stages. First the personal context of the dreamer is considered. Second the dreamer’s cultural context is considered, including their age and environment. Finally, any archetypal content is evaluated in order to discover links between the dream and humanity as a whole. Calvin S. Hall’s Approach to Dream Interpretation Unlike Freud and Jung, Hall didn’t believe that dreams included latent content. Instead, he proposed a cognitive theory that claimed that dreams are simply thoughts that appear in the mind during sleep. As a result, dreams represent our personal lives through the following cognitive structures: Conceptions of the self or how we see ourselves. For example, an individual might dream that they become a powerful businessperson but then lose it all, suggesting the individual sees themselves as strong but is concerned they can’t maintain that strength.Conceptions of others or how the individual views the other important individuals in their life. For instance, if the individual sees their mother as nagging and demanding they will appear that way in the individual’s dreams.Conceptions of the world or how one views their environment. For example, if the individual finds the world cold and unfeeling, their dream may take place in a bleak, snowy tundra.Conceptions of impulses, prohibitions, and penalties or how the dreamer understands his repressed wishes. Hall suggested it’s our understanding of our desires, not the desires themselves, that impact our behavior. Thus, for example, dreams about hitting a wall or other obstacle in the pursuit of pleasure could shed light on the way an individual feels about their sexual impulses. Conceptions of problems and conflict or one’s conceptions of the challenges one faces in life. For instance if the individual sees their mother as nagging, their dream may reflect their dilemma in coping with what they perceive as their mother’s unreasonable demands. Hall came to his conclusions about dreams through an approach he developed with Robert Van De Castle in the 1960s. The approach uses quantitative content analysis to evaluate reports of dreams. The system of content analysis scales provides a scientific way to evaluate dreams. This stands in contrast to Freud and Jung’s approaches to dream interpretation, which lack scientific rigor. Other Psychological Approaches to Dream Interpretation There are several other approaches to dream interpretation that arise from different psychological perspectives. Some of these approaches are already reflected in the researchers mentioned above. Freud’s approach to dream interpretation is utilized by psychodynamic psychologists, while Hall’s approach is shared by cognitive psychologists. Other approaches include: Behavioral psychologists focus on how an individual’s behavior impacts their dreams and the behavior they exhibit within their dreams.Humanistic psychologists see dreams as reflections of the self and how the individual deals with their circumstances. Sources Cherry, Kendra. â€Å"Dream Interpretation: What Do Dreams Mean.† Verywell Mind, 26 July 2019. https://www.verywellmind.com/dream-interpretation-what-do-dreams-mean-2795930Domhoff, G. William. Dreams Have Psychological Meaning and Cultural Uses, but No Known Adaptive Function. The DreamResearch.net Dream Library. https://dreams.ucsc.edu/Library/purpose.htmlHall, Calvin S. A Cognitive Theory of Dreams. The Journal of General Psychology, vol. 49, no. 2, 1953, pp. 273-282. https://doi.org/10.1080/00221309.1953.9710091Hurd, Ryan. Calvin Hall and the Cognitive Theory of Dreaming. Dream Studies Portal. https://dreamstudies.org/2009/12/03/calvin-hall-cognitive-theory-of-dreaming/Jung, Carl. The Essential Jung: Selected Writings. Princeton University Press, 1983.Kluger, Jeffrey. What Your Dreams Actually Mean, According to Science. Time, 12 September, 2017. https://time.com/4921605/dreams-meaning/McAdams, Dan.  The Person: An Introduction to the Science of Personality Psychology. 5t h ed., Wiley, 2008. McAndrews, Frank T. The Freudian Symbolism in Your Dreams. Psychology Today, 1 January, 2018. https://www.psychologytoday.com/us/blog/out-the-ooze/201801/the-freudian-symbolism-in-your-dreamsMcLeod, Saul. â€Å"What Are the Most Interesting Ideas of Sigmund Freud.† Simply Psychology, 5 April, 2019. https://www.simplypsychology.org/Sigmund-Freud.htmlNichols, Hannah. Dreams: Why Do We Dream? Medical News Today, 28 June, 2018. https://www.medicalnewstoday.com/articles/284378.phpSmykowski, Joanna. The Psychology of Dreams: What Do They Mean? BetterHelp, 28 June, 2019. https://www.betterhelp.com/advice/psychologists/the-psychology-of-dreams-what-do-they-mean/Stevens, Anthony. Jung: A Very Short Introduction. Oxford University Press, 1994.